Digital Marketing & Sales Specialist
About the role
-The Digital Marketing & Sales Specialist plays a dual role in driving Sedulitas' brand visibility while building and maintaining strong client, supplier, and partner relationships.
-This position combines digital marketing execution with client relationship management, ensuring alignment between marketing campaigns, sales strategies, and client needs.
-The role requires a balance of creativity, technical understanding and administrative precision.
-The successful candidate will manage digital content and campaigns while overseeing client communication and CRM systems.
-This position forms part of the Sales Department and works closely with the Sales Manager and technical teams to support business growth and long-term client value.
-This is an in-office position with travel as required and based in Potchefstroom.
Responsibilities
DIGITAL MARKETING & CONTENT MANAGEMENT
*Plan, create and publish weekly content across LinkedIn and other relevant platforms
*Develop and manage a monthly content calendar aligned with product launches, campaigns and events
*Write, edit and design engaging content, including thought leadership, product, highlights and company updates
*Monitor industry trends and engage in relevant online conversations to increase brand visibility.
*Grow and manage the company's LinkedIn network and audience engagement.
*Coordinate digital marketing campaigns (LinkedIn, Ads, Google Ads) in collaboration with sales leadership or external partners
*Track and analyse campaign performance to optimise future marketing strategies
*Maintain organised and accesible digital assets and campaign documentation
CLIENT RELATIONSHIP MANAGEMENT
*Maintain and grow strong relationships with clients, suppliers and partners
*Act as a key point of contact for client communication and project coordination
*Identify opportunities for upselling, cross-selling and repeat business
*Ensure all client requirements and expectations are clearly understood and met
*Keep accurate records of all client interactions and updates
CRM & Sales Support
*Maintain and update CRM systems with all client activities and pipeline stages
*Generate CRM reports to support sales tracking and performance analysis
*Assist in developing and executing automated client engagement campaigns
*Support the sales team in achieving monthly targets and managing the sales pipeline
*Contribute to cold outreach strategies, including lead generation, email campaigns and LinkedIn outreach
SUPPLIER & INTERNAL COLLABORATION
*Build and maintain strong supplier relationships to ensure product availability and competitive pricing
*Coordinate product, pricing and technical information from suppliers
Requirements
*2+years' experience in digital marketing, sales support or customer relationship management
*Strong understanding of digital marketing principles, especially LinkedIn marketing
*Experience working with CRM systems and managing client data
*Excellent written and verbal communication skills
*Strong administrative and organisational abilities
*Ability to translate technical products/services into clear, engaging content
*Ability to work independently while collaborating with cross-functional teams